PURPLE ICE VODKA

A new kind of Vodka by Nordic Label

Design project 2009:
To create a new brand and drink.
Development of marketing & sales strategies.

The idea behind Purple Ice is to create a smoother vodka for the pleasure of drinking pure vodka without adding. One of the reasons that Purple Ice has a unique smoother flavor is that it has been distilled 6 times. The brand also has a mouthpiece with the shape of its logo in transparent plastic. The shape creates an interesting result when poring up a drink of the purple vodka flavored with cassis and a hint of liquorice.

Bottle in glass and mouthpiece in transparent plastic.
The design allows the purple vodka to be seen through the bottle
(seen horizontally).

Left: Mouthpiece in transparent plastic. Right: Packaging in aluminium

Packaging: Front and Back Side